Lilavati Hospital Digital MandateLilavati is Mumbai’s leading Multi-speciality Hospital
Limited use of digital technology to reach out to patients in India and outside for Medical Tourism There was some bad-press that was not good for the Hospital’s image
Kwebmaker defined an integrated and cohesive Digital strategy for them which included design and development of an all new Website and Mobile App as well as using Social media to communicate to the TG and improve hospital perception.
The website and mobile app are in sync in data and information They both allow search and booking of appointment with Doctors across Specialities It gives access to emergency nos., services, timings, etc.
Upcoming services on the app -
The new features on the app will allow users to access their pathology reports online For in-house patients, they will be able to access their invoices and pending bills online
Digital marketing -
Kwebmaker has used Facebook in an important way to communicate Lilavati Hospital’s specialisations, services, USPs, locations and to promote initiatives like Blood donation camps, etc.
The entire Digital strategy has been a success by making Lilavati Hospital digitally accessible for information, appointments and walk-ins as well as medical tourism and has improved the hospitals perception, top of mind recall for the brand as well as awareness of the Hospital’s initiatives.